In this video, Peter McCarron talks about what custom contexts are and how they can benefit your application delivery workflow. LaunchDarkly has long offered the ability to target users with variations of code through its feature flags, but what happens when a user isn’t a user? Developers and product teams may wish to control software variations on any number of things: devices, regions, operating systems, browsers, etc. Contexts allow LaunchDarkly users to create customized categories and attributes for use in targeting, experimentation, and more. Watch this video to learn what custom contexts are and how they can be used for your applications. #LaunchDarkly #FeatureTargeting #FeatureManagement #FeatureFlags #ApplicationDelivery #DevOps #AppDev #CustomContexts Subscribe to LaunchDarkly: https://www.youtube.com/c/LaunchDarkly?sub_confirmation=1 Learn more about LaunchDarkly: Website: https://launchdarkly.com/ LinkedIn: https://www.linkedin.com/company/launchdarkly Twitter: https://twitter.com/launchdarkly About LaunchDarkly: Feature management allows development teams to innovate faster by fundamentally transforming how software is delivered to customers. With the ability to gradually release new software features to any segment of users on any platform, DevOps teams can standardize safe releases at scale, accelerate their journey to the cloud and collaborate more effectively with business teams. Today, LaunchDarkly deploys peaks of 20 trillion feature flags each day, and that number continues to grow. Founded in 2014 in Oakland, California by Edith Harbaugh and John Kodumal, LaunchDarkly has been named on the Forbes Cloud 100 list, InfoWorld’s 2021 Technology of the Year list, and the Enterprise Tech 30 list.